Blogosphere

The Latest

Business

Active Marketing Through Sponsorship

by

One of the more interesting, personalized, and effective ways to market your business (and your products by association) is to work with the idea of sponsorship. Sponsorship in this case is going to be something like putting the money down to have an event, paying for uniforms for a team that you sponsor, or even creating scholarships by actively promoting the efforts of individuals in a community.

Each of these threads of sponsorship will have several benefits, including that fact that your company name will be recognized as promoting positive things, and there will be a direct benefit to the people that you money moves toward as well. [Read more…] about Active Marketing Through Sponsorship

Why Going Into Business Online Might Be Perfect For You

by

Working online has numerous great benefits, and it’s something you can do even when you own a brick and mortar business, or normally work at one. Of the many great benefits include saving on gas money and wear on your vehicle. You’ll need oil changes less often, and you’ll simply save money when it comes to vehicle repairs.

It takes some extra work in order to be an online, at home, employee though. You need to be motivated and dedicated, and you need to be able to ignore the distractions that home can bring. For some people, working outside the home is the only way they can get anything done. [Read more…] about Why Going Into Business Online Might Be Perfect For You

How Blogging Helps Make Your Business More Money

by

Almost everyone who works in online marketing, owns their own business, or runs a blog has heard just how impactful creating a successful blog can be. However, you may not know exactly what your blogging efforts are supposed to help your business accomplish. If this sounds like you—knowing that you should be blogging for your business but not really understanding why—here are three ways that blogging can help your business grow by making you more money. [Read more…] about How Blogging Helps Make Your Business More Money

4 Ways to Turn Your Blog Into An Online Business

by

Earning money from home has become the new generations idea of the American dream. With introverts, like Mark Zuckerberg, making millions from an idea formed and manifested at home, many millennials believe the 9-to-5 office grind may be behind them. While the idea is solid, the execution of working from home can be a difficult process. Individuals who lack motivation and self-discipline will find themselves struggling to make enough money and stay focused.

For many online gurus, the way to long-term cash flow started with a blog. Finding your niche and preferred writing style can be a bit of a process, but is crucial to turning out great content. Blogs can be valuable ways to earn money and open doors to other income streams. Included here are a few ways to turn your blog into an online business. [Read more…] about 4 Ways to Turn Your Blog Into An Online Business

5 Ways To Research a Business’s History

by

There are all kinds of different reasons that you might want to research a particular business’s history. You may want to know more about their company policies, or when they were established. You may want to know about their major employees, or any major events or charities they’ve been a part of.

So, if you find that you are interested in a particular business or company, the following methods will get you to the answers you’re looking for – check out their executive profiles, follow their stocks on the stock market, look at business Wikipedia entries, research the industry the company is in, and contact a representative directly. [Read more…] about 5 Ways To Research a Business’s History

Tips For Blogging About Your Creative Business

by

Do you have a creative business? Maybe you are an artist that paints beautiful sceneries, or maybe you are a website designer. Whatever your creative business is you can do a lot of good for it by starting a blog, whether it is a stand alone or you connect it to your website.

You might wonder what you would write about when it comes to artistic endeavors. Who wants to hear about how you just painted a tree, or how you messed up the code on a recent website, or maybe even how you recreated that scene in Ghost with the potter’s wheel? However, there are people that want to read about things that you are doing, and soon they’ll be your fans, your biggest supporters, and the people that are hiring you for your creative skills. [Read more…] about Tips For Blogging About Your Creative Business

Using Your Blog to Build Stronger Local Communities

by

local_community_blog

Bloggers can quickly get swept up in the ocean of Twitter, Facebook, and Google Plus. These platforms give us the potential to connect with thousands of potential readers. But are we really paying attention to the audiences that matter? When was the last time you made a concerted effort to connect with your local audiences, the individuals and businesses in your hometown or city? Chances are, you have valuable content to offer local readers. In fact, these audiences can become some of your strongest advocates online. Take a look at how to build stronger audience relationships by incorporating you local community. [Read more…] about Using Your Blog to Build Stronger Local Communities

7 Good Reasons to Start a Business Blog

by

business_blog

Blogging is more than fun. It can also fulfill a variety of purposes. While the reason for a personal blog is to share your experiences about life, the purpose of a business blog is to offer useful information that will benefit customers, partners, and others who read it … and possibly generate more customers for your business.

Here are seven reasons to think about starting a business blog.

1. It’s a way to connect with your customers

A blog can be a powerful and practical way to share information that customers find relevant and useful. Suppose, for example, you are concerned about the prevention of skin cancer. Write a post or two about how to protect your skin in the sun.

2. It’s a way to reach out to leaders in your industry

You can attract the support and input of colleagues and potential joint venture partners. Blogging is a way to build business relations.

3. It can generate more traffic through search engines

You can use your blog to establish authority as an expert in your field. This will win you new business. According to research conducted by Hubspot, a good blog can bring in as much as 60 percent of your business.

4. You’ll make your social media marketing more effective

While it’s useful to run relevant posts about topics of interest to your customers, this works even better if you can led them to a full-blown article on your blog that informs and educates. When you combine blogging with social media, you’ll increase your reach considerably.

5. It gives your company a presence on the Internet

Not only will your posts help your target audience with informative topics, but if they sign up for your email newsletter, then you’ll be able to develop a longer lasting relationship.

6. It makes your company more personable

Your blog can inject personality into your ideas, so you come across as a real person sharing information rather than a corporation trying to make a profit by selling something.

7. It’s a way to interact with customers and get to know them better

In the past, magazines provided one-way communication. Now readers can comment directly to you about your articles.

When ideas are exchanged, a blog becomes much more customer-focused. Additionally, you’ll learn how customers think and what they want from your company.

This is invaluable marketing information for when your company develops new products or offers new services.

There’s nothing quite like it

Unlike other Internet media, blogs can be very dynamic. Articles on a corporate website or videos on a video-sharing website have limited traction compared with blogs.

In fact, there’s nothing quite like a blog when it comes to building your business. Blogs break down the walls between a firm and its customers, and they inspire trust, loyalty, and a growing level of confidence in the company.

In sum, when executed properly, blogging can lead to exponential business growth.

Image source