There are so many fonts and colors available for use on your blog, how should you choose the right one? The answer may surprise you – the majority of those fonts and colors are poor choices and don’t belong on your site. Other than a few places where small flourishes are acceptable, blog styling should focus on clarity and class. Before you use that funny font, consider these lessons from the blogosphere.
Identify Your Personal Brand
The first issue you should consider when choosing a font is the general concept of your personal brand. Who are you on the web and what are you trying to communicate? Fonts have a remarkable influence on reader psychology and expectations – one study showed that of readers given identical directions, one group in a plain font and the other in a fancy font, those given directions in the fancy font assumed the task would take nearly twice as much time.
If your brand is high end and aiming for an air of complexity and sophistication, there may be a few more opportunities to use fancy fonts than on sites for simpler brands. The company Massage Envy uses a variety of fonts on their home page, including italicized styles and large block text. Because they aim to communicate a certain amount of luxury, they have this leeway.
Being Black And White
Black and white color schemes are a standard for a reason: they work, they offer a level of respectable organization, and there are no unnecessary distractions. This is to say that sometimes black and white are the right choices for your site. While it may not be the most exciting and eye catching, black and white text in a clean font is easy to read and that should be the first priority in communications.
Know Where Flourishes Belong
There are a few good places for fancy fonts, even on the most businesslike of sites. Consider your about page; if your about page features a letter from the owners or founding family of the company, this can be the perfect place to employ a few frills. By using a script font you can imitate a realistic signature without importing an actual signature. This kind of isolated use can make a site seem more personal and help you to connect with readers.
Concentrate And Communicate
Ultimately, the colors and fonts you choose matter, which is why you won’t find many big name sites using Comic Sans (though it does happen). Look at what reputable businesses are doing and recognize that many of them are using similar font and color schemes for a reason. Pick up on trends in your field and seek space for them in your site. You can always change them, but looking at functioning examples can be a great starting point.