business blog

Content Tips For Your Business Blog

November 24, 2016 by Hanna Kreuk

Running a business blog means offering advice specifically for entrepreneurs. It means staying consistent and posting only relevant content to your niche. By consistently posting interesting and useful information with references to the facts, your blog will stand out as much more than mere speculation.

Maintaining a tone of authenticity is important. If you aren’t the world’s most experienced business person, then by all means just say it. Explain why you are credible enough to be dishing out useful information to fellow entrepreneurs in the most honest possible way. Perhaps you haven’t been in the industry for 25+ years, but the immense amount of success you’ve had in a very short period of time gives you 100% credit. [Read more…] about Content Tips For Your Business Blog

Is Your Business Blog Getting The Message Across?

December 8, 2014 by Heather

In the past you operated without much of a web presence; yet, with all the competition today, it seems like hanging outside the online arena is starting to take its toll. One way to begin to get your business back in front of a living, breathing audience is to promote your business with your very own online blog site. If starting a blog can help to improve sales, you might even consider looking into other more elaborate cloud-based services down the road. Not trying to get ahead of yourself, you start planning out the look and feel of your blog site. Budgeting for annual hosting costs will not be much of an obstacle, but learning a blogging platform like WordPress will certainly require a few extra hours of study each night. That is to say, before you feel comfortable using it’s features in a fluent manner.

Deviating From The Pack

After looking at a host of other blog sites, you notice that many of these sites look and feel the same. As a business owner and professional marketer, you know the dangers of following the pack and approaching things like everyone else. Average efforts tend to produce average results. You immediately conclude that you need something above average to make your blog site stick out from the rest, but what type of approach will suffice to give your blog a competitive edge? While other business oriented blogs tend to focus on the business they represent, you decide that what your business blog needs is a more extensive series of hooking elements. [Read more…] about Is Your Business Blog Getting The Message Across?

Why Business Blogs are Still Relevant

September 1, 2013 by Hannah

These days blogs seem to be getting irrelevant, at least when you compare them to the more popular trend that is social media. With buzzwords being “tweets”, “status updates”, “shares”, “pins” and “likes”, it’s no wonder many businesses are overlooking a (comparatively) old Internet marketing strategy – blogging. This is a mistake though since business blogs still have its place, having a unique set of advantages that even a strong social media presence can’t replicate.

If you’ve been rejecting the idea of business blog for some time, you might want to read the article debunking every excuse you may have for blogging. In the meantime, here are some reasons that might motivate you to blog.