Where is WordPress Headed in 2013?

In the world of blogging, there’s no denying that WordPress remains to be the most preferred platform. And why not? It’s not only easy to use but is also compatible with numerous plugins and has lots of attractive templates.

As of June 2013, statistics show that WordPress is used by 58 percent of all the websites and version 3 is used by 97.2 percent of all sites that use the platform. The latest 3.3 version has been downloaded more than 12.179 million times breaking the site’s own records for downloads and upgrades.

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Websites using WordPress range from the popular to the startups. Among the popular sites that use the platform include The New York Times, CNN, Ford, NASA, People Magazine, Ning, Hootsuite, Zedo, Livestrong, Harvard Law School, Honda, Lexus and Time Magazine.

2013 Direction

For this year, WordPress CEO Matt Mullenweg said their focus is on curating more content, longform writing and native advertising. While he acknowledged the trend in mobile and internet browsing or scanning in a matter of seconds, he stressed that blogging through the WordPress platform can still go for the longform content.

Mullenweg added they’re constantly experimenting to achieve their goals one of which is to provide internet users with an interesting reading experience. As an example, the company values longer posts than the average 280-word long write-ups that the platform is currently hosting.

Another objective the WordPress people is trying to hit is linking the blogs of its users.

In the area of advertising, the WordPress CEO said they are looking into offering native ad options. Native ads, he pointed, may be better and won’t make readers block them similar to the usual ads that constantly flash on the websites and blogs.

Usage Moving Forward

As the people behind WordPress continue their job of improving the platform, existing users are expected to go with the flow and more will choose the platform for their websites and blogs. Plugins will be developed as usual but they will come and go hence, WordPress users should keep updating as they go along whether they’re individual users or business companies.

Experts see that businesses, apart from private individuals, will also continue to use the publishing platform to get the word out about what they do. The tech savvy professionals from programmers and designers to web admins and bloggers will keep using WordPress as more companies seek workers with a background on using the platform.

With these developments out in the open, WordPress users should take the time to learn more about the platform and adopt to its changes.

Image via zdnet

About the guest author:

Sophie is a full-time blogger and user of WordPress. She writes on behalf of CLEARwirelessinternetservice.net/wireless-internet-providers.html which provides fast internet access to subscribers.

Hanna Kreuk


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