The Power of Blogging to Build a Real Estate Agent’s Exposure

Blogging has become a powerful tool for real estate agents to improve their web presence and overall market exposure. After the collapse of the housing market seven years ago, some predicted that the market would never fully recover.

The situation looked bleak from almost every angle. Fortunately, the prognosticators were wrong in their postulations concerning the housing market.

The market is strengthening, however uncertainly, and although sharp rises in prices have kept some home buyers on the sidelines in the last couple of years, the steady rise in prices generally has lead most experts to believe that there will be a significant increase in home sales this year.

As home buyers enter the market, the competition will be steep for agents looking to secure their business. One way to gain a clear advantage is to use a blog to reach your target audience.

Building value with potential clients


Agencies such as Lucy Kelts use blogs as a method of providing current and relevant information to their target audience. This helps them build an ongoing relationship that’s centered on trust.

The accumulation of this trust raises the likelihood that, when these individuals decide to go for an active home search, they will opt for the exceptional services offered at a agency whose blog reports they’ve been reading.

According to the U.S. Small Business Administration, a central element of building a business these days is to establish an effective and consistent web presence. One of the most effective methods of doing this is to create a blog.

The blog allows a real estate agent or firm to disseminate informative content that’s useful to their target audience of potential house hunters. One of the best at this is Zillow, which uses its blog to furnish how-to articles on a number of different topics.

This type of useful information has enabled Zillow to develop long-term relationships with existing customers and potential clients alike.

Building intrinsic value


A blog is a powerful tool that you can use to establish your level of expertise and authority in any particular subspeciality of real estate. You can use it to set yourself apart from the competition while building a following that will be primed for the process of enhancing customer loyalty.

According to Top Ranking, blogging is one of the best ways for an agent or agency to build the brand as well as establish a consistent voice for it. What this means is that your blog can be used to shape and mold the impression that others have of your brand.

If you can refine your brand over time with a blog, you’ll have more control over how your company is perceived than businesses have enjoyed in the past.

When social media activity is integrated with the blogging process, it creates the potential for exponential growth, because social media users can be encouraged to help disseminate your blog’s content. Every time the “Like” or “Share” buttons are clicked, this creates the potential for thousands more people getting to view your site content.

When a blog is used correctly, a real estate agent can create positioning and value in an astonishingly brief period of time.

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