There are many reasons why people may start a real estate blog. Real estate agents do it to market themselves and their clients. Landlords blog because it’s a great way to market their rental properties and bring the community closer together. Investors and experts blog because it’s a great way to generate passive income while sharing insights on a topic they’re passionate about.
Whatever your motivation, blogging can be lucrative for both income and marketing. Blogging has proven itself to be an excellent way to generate leads and increase traffic on websites, and since 92 percent of consumers interested in real estate turn to blogs and other online content for information, it’s an excellent way to attract the right attention.
But it’s important to have a useful strategy in place. There are hundreds of topics to blog about in real estate, but it’s hard to compete with the major blogs and advice out there. If you want to stand out against numerous competitors, use these tips to get started.
1. Catch Both Local and National Interest
Your goal is to attract an online audience, but if you want to generate leads with your blog, you need to catch the right interest. This means targeting specific readers interested in real estate. Most people looking for real estate will be local since the majority of moves that occur in America are within a 50-mile radius. However, there will be some people moving across the country for jobs or other obligations, so you can’t rule out their readership.
You can target both audiences with a variety of blog posts that target their interests. For example, you might write an article about home prices in your location compared to those in the nation. You could also cover general real estate tips, such as suggestions for reading the market, as well as specific tips for understanding changes in the market in your area.
2. Post FAQs
Frequently asked questions (FAQ) posts can boost your SEO rankings, which in turn boosts your readership. By posting FAQs, you’ll have keyword phrases within your blog that match the keyword phrases consumers use in their searches. There are many other factors that determine the rankings of your website, but this can help tip the scales in your favor when consumers are perusing search results.
3. Let Your Readers Share Content
Give some of the power to your readers with social share buttons that are embedded into your blog pages. When readers like what they read, they can easily share the content with their friends on social media. This is very useful because your content is more likely to reach the eyes of those who need the information. They’ll see your brand, and since it came highly recommended from a friend, they’re 81 percent more likely to subscribe to your blog, according to Market Force.
4. Encourage Repeat Visitors
You want your readers to effortlessly come back. With opt-in popups, they can subscribe to your blog and receive emails, newsletters, and blog updates regularly. When it’s easy to subscribe, many avid blog readers will do so without a second thought, and they’ll visit your website for more real estate tips.
Email marketing is one of the best ways to inspire future visits from readers. With services like MailChimp and Constant Contact, you can send carefully worded and persuasive emails that will bring readers back to your blog.
5. Show Your Credibility
Though anyone can start a blog, it takes a real expert to keep things going. You’re an expert in real estate, which is the reason why you wanted to start a realty blog in the first place. But if you want your blog to succeed, you need to show your subject authority through your writing.
Credibility in writing comes from many sources. The most obvious are education and experience, so if you’ve been certified in different real estate courses or you have years of experience in the field, make it clear in your bio.
Another essential source of credibility is the writing itself. Consumers feel like a writer is lying about their experience when they don’t prove it in their stories and descriptions. Find opportunities to showcase your experience with stories, case studies, statistics, surveys, and facts.
When your blog sounds intelligent and offers useful tips, it will grow leaps and bounds ahead of the competitors.