Tips On Designing For Google’s Search Algorithm

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If you really want your digital content to make an impression among the online community, you have to take the time to research the specifics of Google’s search algorithm. If you can lock down what Google bots see when they look at your web content, you can start creating more efficiently.

You may have no idea where to begin your research, but you’re in luck. Get to know the meaning of terms like blockchain, SEO, and backlinking. Here is a brief summary of some helpful tips on designing to please Google’s search algorithm. Take some notes, and become a better designer today.

What is a Google algorithm

Google has a series of intricate programs that work in an almost instant nature to read content and sort results in order of relevancy. The results you see when you search for something on Google are referred to as Search Engine Results Pages (or SERPs).

When you enter a term or question to search on Google, the search engine sends out automated web crawlers to evaluate the information presented and relevant to your online search. The goal of Google’s search algorithm updates is to provide the exact answer you seek when you use their platform.

Implications of Google Panda

The Panda update to Google’s search algorithm involves content. The quality of the content found decides how high your pages place in the SERPs.

Poor formatting and grammar will constitute poor content ratings. Keep up with your on-page optimization, so your content doesn’t trigger Panda in a bad way. Duplicated content will also strike Panda the wrong way.

Implications of Google Penguin

Penguin is a lot like Panda in purpose, but its application is a bit different. Penguin is hardwired to seek out quality content. Instead of looking at what you’re presenting to the viewer, Penguin assesses the quality of your linking profile.

However, you’ll get into trouble with Google if you try to trick the system by placing random links or paying to build your backlinking system.

Sometimes low-quality pages will use your content as a link, placing a damper on your own content’s reliability. Do all you can do to filter out those bad backlinks.

Implications of Google Mobilegeddon

Mobilegeddon was Google’s answer to the massive influx of mobile users on the web. This algorithm update simply checks the quality of the mobile users’ experience while viewing your content.

As of last year, Google began a separate index for mobile-friendly websites. If you want your content to have a bit of an edge on the competition, make sure everything you create is mobile friendly.

Google’s search algorithm is always changing, and these aren’t the only updates you should delve into as you learn to build more effective content.

Hanna Kreuk