Content marketing is a central tool for bloggers and small businesses; what you write needs to make an impact if you’re going to succeed. Still, it’s not enough to just keep creating more content. To gain attention in a crowded marketplace, bloggers need to promote themselves via social media, employ digital advertisements, and, perhaps most importantly, build backlinks. Strong backlinks are key to building your site’s reputation, and you have to develop them the right way to accrue all the benefits.
Quality Meets Connections
One of the major changes to content marketing in recent years is that you can’t just generate a lot of content. Shorter, but higher quality posts with a lot of information tend to fare better under Google’s current algorithms. And one way to pack more value into a shorter post is by linking content to other website’s content. That’s what backlinks do – but they require you to work in collaboration with other websites. [Read more…] about Content Doesn’t Matter Without Links: Insights For Bloggers