While it’s great if you can post blogs or other online content that gets seen by thousands or even millions of people, what’s even better is if you can create a piece of content that gets people engaged and interacting with you. Especially if you’re a blogger or have an online business, interaction is a great way for you to make a lasting impression with people so they keep coming back for more.
However, many bloggers and businesses struggle with knowing how to get the interaction they desire. To help with this, here are three ways to encourage more interaction with your online content.
Always Include Striking Visuals
Sadly, it’s usually the visuals included in a piece of content that gets the most attention rather than the text. Even if the words you’ve written are beautiful in and of themselves, without including striking visuals as well, you likely won’t get the exposure you were hoping for.
Because of this, it’s important that you spend just as much time ensuring that the visuals you include with your content are spot on if you’re wanting to get attention and interaction. In fact, according to Vivek Patel, a contributor to Entrepreneur.com, content that has a visual included will get you about 650 percent more interaction than the same post without the images.
Make It Easy For People To Share
Just like you want to make it easy for people to find your content through the use of solid SEO practices and link building services, you also want to make it easy for people to share your content when they connect to it. If it’s too difficult for someone to know how to connect with you on a piece of content or to share that content with their own following, meaning it takes more than about one second to do this, it’s not going to happen.
One thing you can do to make sharing and interacting much easier for your followers, according to Lisa Barone, a contributor to Small Business Trends, is to add social sharing buttons straight into your posts and throughout your website or blog. By installing these plug-ins, you’ll make social sharing a much simpler task for those viewing your content.
Engage With Your Followers
To get your followers more willing to engage with you on a regular basis, Katie Rose, a contributor to SocialMediaWeek.org, recommends that you take the time to engage with your followers every chance you have.
If someone comments on your content, make sure you respond back. And if you get tagged in something, even if it’s not a hashtag that you’re actively trying to be associated with, reach out and interact so that your followers will continue on with this type of behavior in the future.
If you’re wanting your online followers to interact more with the content you’re posting, consider using the tips mentioned above to help encourage them to do this.