Every marketer knows the value of making data-driven decisions. Decisions backed by data are more effective, but that only works when the data is accurately collected and applied in the right context. It’s hard to interpret data correctly when you didn’t compile it yourself.
Two types of data
There are two general types of data published: market projections and data that comes from self-reported answers. It’s smart to listen to feedback from surveys, but you’ve got to be cautious about believing market projections. [Read more…] about Reasons Not To Let Data Drive All Your Marketing Decisions