We all know that blogging plays a key role in the success of your business, but that’s only true if people are actively reading it. That means it should be easy to find your blog from your landing page, it should have a cohesive theme, embrace SEO standards, and generally be relevant to the needs of your customers – don’t pitch your content above or below their experience or understanding.
What happens, though, if you’re doing all of these things right and you still have low blog readership? Is there a way to increase how many people read your content that you aren’t taking advantage of? [Read more…] about Does Email Syndication Improve Site Conversions?