As you start ramping up your blog content, the natural next step is to look for ways to increase your traffic. Obviously, you can start doing things like building an advertising campaign or starting a SEO campaign. But for new bloggers, it’s important to optimize their blogs by using free or low cost resources. There are many tools that can help bloggers increase their traffic and be more productive. Here is a list of some of the best tools that are available.
1. Yoast SEO
Yoast SEO is a WordPress plugin that optimizes your pages for the search engines. The main benefit of Yoast is that it will help you optimize your meta description and make sure that your target keywords are being used effectively. But there are many technical features that also help you with the search engines. For example, it sets up canonical URLs so that you don’t get hit with a duplicate content penalty. It helps you set up internal links that connect relevant content together. You’ll find all the features you need to make your site search engine friendly.
If you think about it, the point of your blog is to build a following. You want people to come back to read your content and build a relationship with them in order to monetize your visitors. The best way to do this is through email marketing. MailChimp is one of many email marketing tools that allow you to collect email addresses and manage an email list. The best part about MailChimp is that that you can use it for free for up to 2000 email subscribers. You only pay if you want higher limits and that’s what makes this tool such an economical choice for bloggers.
Hootsuite is a service that allows you to manage all your social media accounts in one platform. You have to understand that the better you are in managing your social media platforms, the more traffic and customers you’ll be able to generate. You’ll be able to create more posts which means you’ll be able to roll out more content, communicate with more people and make better marketing decisions. In addition, if somebody mentions you in social media, you can easily find and follow up with them instead of missing out on the opportunity to connect.
If you want to create a post that gets people to pay attention and read your content, you have to figure out what makes for a great piece of content. Buzzsumo is a tool that allows you to make a search on a specific keyword. The top results and their respective social shares will appear. You can use this to study what topics you should write about and figure out how to approach your content in a way that’s appealing to your audience.
If you want to grow your blog’s readership, you have to get your content out there. This will lead to an outreach campaign where you research potential websites, partners or communities to get your content shared. Buzzstream makes this process easy by allowing you to build a database of websites to contact, track the email conversations, measure open rates by email subject line title and providing you with updates on the websites that have linked back to your site.
6. Crazy Egg
Is your website designed in a way that’s making your visitors want to leave? Crazy Egg is a visual analytics tool that allows you to see which how your visitors are behaving on your blog. There is a heat map to show you what areas of your website is the most popular, a scrollmap that shows you when visitors stop scrolling down, and a confetti feature that shows you where your visitors are clicking.
There’s no point in getting traffic to your site, if you’re making mistakes that are influencing your visitors to leave. Crazy Egg is a simple tool that helps you avoid this problem. The best part is that you don’t have to mess around with your web hosting control panel and install a script. You can just add a few lines of code and it will start tracking the results which you can follow through in the analytics back panel.
Using push notifications is one of the best way to stay in touch and engage your blog readers. It simply provides an option for the visitor to be subscribed to notifications when they arrive on your site. These notifications are done through the Chrome and Firefox browsers. It’s a relatively new tool that blogs are using and many blogs are having great results from it, getting a subscription rate ranging from 15 to 25 percent. If you’re looking for an alternative to email or simply want another channel to reach your readers, PushEngage is a tool you should try out.
Even if you’ve finished setting up your web hosting, created a great design and have come up with some great content, you still have a long way to go. It can take many months to build a solid following for your blog. You have to make sure you’re using the right blogging tools that set you up for success and help you get the most out of your efforts.