One of the more successful things that a blog can do is give advice or provide information about a topic. And as a matter of brand trust, if you discuss content that isn’t necessarily directly related to what you’re selling, then people will begin to come to your site for reasons other than just that they want to buy something. And that can give you a lot of advertising power eventually!
So a few blogging tips so far as that realm would go, would be that you could consider giving advice about new hiring practices, or the latest products on the market in certain industries. Or, you could answer questions that people local to you might have. And during these advice blogs, be sure to stick with appropriate language and exercise caution about claiming you’re an expert, and you’re good to go! [Read more…] about Blogging Tips: Giving Advice and Providing information