One of the more interesting, personalized, and effective ways to market your business (and your products by association) is to work with the idea of sponsorship. Sponsorship in this case is going to be something like putting the money down to have an event, paying for uniforms for a team that you sponsor, or even creating scholarships by actively promoting the efforts of individuals in a community.
Each of these threads of sponsorship will have several benefits, including that fact that your company name will be recognized as promoting positive things, and there will be a direct benefit to the people that you money moves toward as well. [Read more…] about Active Marketing Through Sponsorship