If you run an online business, one thing that can set you apart from your competition is the content you’re able to create. If you don’t already have a blog that you’re updating regularly, now is the perfect time to start. Although content marketing is a long-term marketing strategy, it has the potential to bring you a lot of success. However, you have to actually be contributing something worthwhile to the conversation to have your content be noteworthy. So to help you reach this goal, here are three tips for writing more useful content for your readers.
Know Your Specific Audience
Just like with other forms of marketing, you’ll actually find more success as you hone in on the specific group that you’re trying to target. While you might think that a general, generic piece of content would resonate with more people, a pinpointed piece of content will hit that small group of people much harder. To help with this, William Morrow, a contributor to the Huffington Post, recommends thinking about the specific people you want to target and then having your content address specific concerns they might have. For example, if you’re in the housing industry and want to target people actively trying to sell their home, you may want to write a detailed piece of content about appraisals and how they work. [Read more…] about 3 Tips for Writing More Useful Content