One technique for marketing yourself, your company, or your brand, is to turn the tables and specifically make some of your content about the person seeking help, information, or answers. In other words, instead of saying ‘here, I’m selling this thing’, you adjust the framework to say, ‘here, these are ways that I can help you’. The information provided will essentially communicate the core message the same, but the packaging will be structured in a way that people can come to their own conclusions about your services based on their needs, rather than matching it the other way around.
You can look at four examples of this specifically, including your ability to market yourself in terms of help for medical problems, education, social issues, or private issues. Regardless of your industry or what you’re selling, there are almost always ways to incorporate these ideas into some of your content. [Read more…] about Incorporating Help Services Into Your Marketing Plan