A blog can be a great way for a healthcare professional to grow an online audience, attract new patients and provide advice, but it often takes a lot of work. While there are no hard and fast rules to follow when it comes to blogging, there are still some things that a medical expert can do to keep a good healthcare blog going. Here are just a few helpful tips.
Choose the Right Topics
Healthcare bloggers have an almost unlimited amount of topics to choose from when they sit down to write a new post, and choosing the right topics that will engage readers can be difficult. Rob Gerdon of Medicom Health Interactive suggests that bloggers brainstorm with their colleagues to curate topics that can be of later use. Another option is to keep tabs on current healthcare trends and technology and incorporate them into blog posts. Readers and patients like current events, and they will be far more likely to read a blog that covers the latest in healthcare technology. [Read more…] about 5 Tips for a Successful Healthcare Blog