If you observe the business world, you’ll often see companies releasing new products in a different sub-niche or niche. These products can be closely related to their existing products. For example, M&M’s stayed in the food niche when they entered the ice cream market. Other companies will enter a market that’s not related to their existing niche. For instance, Harley Davidson, the maker of powerful motorcycles, created their own brand of perfume in the 1990s.
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