These days blogs seem to be getting irrelevant, at least when you compare them to the more popular trend that is social media. With buzzwords being “tweets”, “status updates”, “shares”, “pins” and “likes”, it’s no wonder many businesses are overlooking a (comparatively) old Internet marketing strategy – blogging. This is a mistake though since business blogs still have its place, having a unique set of advantages that even a strong social media presence can’t replicate.
If you’ve been rejecting the idea of business blog for some time, you might want to read the article debunking every excuse you may have for blogging. In the meantime, here are some reasons that might motivate you to blog.