When it comes to Facebook, the biggest statement about your page is your cover photo. It’s essential to make sure that you choose the right one so that it speaks for your product in the way that you want it to.
If you choose a poorly constructed Facebook cover photo for your page you immediately lose credibility with your page visitors and potential fans. Save yourself the hassle and make sure that you apply these tips when choosing the perfect cover photo.
Choose a Relevant Image
Your cover image should state clearly what your business is about. Your photo should display an image clearly related to what your page is about.
When choosing a cover photo, if you have any doubt that the image isn’t relevant, go with your doubt and choose something else. You don’t want your visitors to be confused about what you’re promoting.
Make Sure The Dimensions Are Correct
If you choose a cover photo image that isn’t within the dimension specifications your image can appear cropped, pixelated, or in the wrong position.
The correct dimensions for a cover photo are 828 pixels wide by 315 pixels. You can specify this number in any photo editing app or program which has a crop feature.
A cover photo with incorrectly inputted dimensions looks awkward and unprofessional. This is one of the biggest mistakes to make when setting up your cover photo image.
Verify Mobile / Desktop View Correspond
Your cover photo may look fine from a mobile device but when you look at it from a desktop version the display is completely different. This is because the desktop and mobile displays are completely different from each other, and Facebook has not yet made a way for them to be identical on both platforms. To work around this, you’ll have to tweak your image until you find that it looks ok in both places.
Often what happens is because the timeline placement is different on a phone than on the desktop a certain portion of your image can become hidden by text that is not there on the desktop version. While this is a bit of an inconvenience to fiddle with, it’s necessary, so make sure you take a look before assuming it’s all ready to go.
Make sure that your cover photo is up to date and not advertising anything that has already passed. If dates are passed, offers expired, or anything is advertised that no longer applies, you lose your credibility. Your visitors should be able to come to your page and know that it’s not just an abandoned place needing to be updated.
Consistent maintenance is part of a successful fan page and it starts with your cover photo.