For many bloggers, their love of blogging won’t necessarily be enough to pay the bills. If you find yourself in this situation, you’ll likely soon find yourself looking for a traditional job that can help you make ends meets. Luckily, all the time and effort you put into your blog doesn’t have to be wasted if you know how to use that blog to your advantage in the job market. So to help you do just that, here are three ways that your blogging experience can actually help you get a job outside of blogging.
Hone Marketable Skills
While you might have viewed your blog as a creative release or a way to share your thoughts about a specific topic, the sheer act of blogging requires you to have some very marketable skills. According to Mallary Jean Tenore, a contributor to Poynter.org, bloggers develop the same types of marketable skills that those in the journalism field possess. Some of these include writing, editing, photography, design, programming, marketing, and social media. In today’s society, a job candidate with these skills will outshine a candidate without these skills, which could potentially push you over the top for a position you’ve applied for.
Proves You’re Knowledgeable
If you’ve chosen to blog about one particular topic for an extended period of time, it’s likely safe to say that you’re somewhat of an expert in that field. In fact, Mark Swartz, a contributor to Monster.com, writes that a blog that you’ve kept in dedication to a specific industry can be a great way to prove to a potential employer how knowledgeable you are regarding your field. Your blog essentially serves as the proof that you’re involved in your industry, have previous experience in your field, and are comfortable talking about this area with others. So if you get questions regarding your knowledge or experience, simply send the interviewer straight to your blog for supportive evidence.
Gain Experience In Digital Marketing
In today’s hyper-competitive digital world, having a successful blog is nothing to scoff at. If you’re been able to create a following for your content and drive traffic to your personal blog, that’s a great accomplishment in the face of a lot of adversity and competition. And in order to have done this, you’ve likely had to gain a lot of experience with digital marketing, something that’s a very hot commodity for professional businesses at this day and age. To this extent, Caitlin Dodds, a contributor to ProBlogger.com, shares that successful bloggers know how to use SEO and other digital marketing principles to carve out their own place in a very large digital world, something that’s currently invaluable to many employers.
If you have a blog, you can leverage this asset to make you a more marketable job candidate. Use the tips above to show you how to land your next job today.