Malaysia women’s rights are under attack. The struggle against female opression has been fought on the battlefield both institutionally and domestically. There have been a few beacons of hope in the political sphere, as more women take on positions of power, such as the appointment of Datuk Seri Dr Wan Azizah Wan Ismail as Deputy Prime Minister and Latheefa Koya as the head of Malaysia’s Anti Corruption Committee. The progress however is not enough, and the proportion of eligible women that are actually accepted into prestigious positions in government or any employment scenario is still low.[Read more…] about Women’s rights in Malaysia are under attack and why it matters
“If you’re not confused, you’re not paying attention.”
― Tom Peters, Thriving on Chaos
In a world where everything is digitally connected, and which is witnessing changes at an unprecedented pace, the pressure to deliver results is greater than ever before. We live and work in a complex ecosystem in which businesses have no alternative but to adapt and excel in the digital world if they want to remain competitive. [Read more…] about How to Reduce Complexity and Boost Your Digital Success
Lawyers are in the business of working with people. It’s a face-to-face industry where interactions take place in real time. But don’t let this hold you back from delving into online marketing and digital communication. Every law firm needs a content strategy to be successful in 2018 and beyond. Do you have one? [Read more…] about The Importance of a Content Strategy for Law Firms
Labor laws exist to protect employees and prevent businesses from taking advantage of their labor. Certain Federal laws exist to keep the public safe from false claims and scams. State and local laws exist to keep communities in order. Your business might break the law at some point, even unknowingly. You need to be prepared.
The law is complex and intricate with details nearly impossible for all business owners to memorize. No matter how much time you spend learning and memorizing statutes, your best effort may not be enough to keep you out of trouble. Mistakes happen, and sometimes they cost more than money.
More laws means more investigations
Your business is always at risk of being targeted with complaints by workers and customers. Unless an injury is involved, customer complaints are generally easier to handle than complaints filed by employees. Businesses have difficulty keeping up with new labor laws, and end up unintentionally violating those laws. Employees are quick to file complaints the day the law goes into effect, often without attempting to have a conversation with their employer.
For example, in 2015, the city of Seattle, WA passed a law requiring employers to offer paid sick leave to employees and increased the minimum wage. Other worker protections were passed, too. The number of complaints soared after these laws were passed.
The Office of Labor Standards has been working hard to investigate each claim, but due to the rising number of claims, it’s taking much longer than it used to. For instance, in 2015, the average claim was investigated in 127 days. In 2017, after more laws were passed, it took an average of 334 days.
Be aware that you could be investigated without any warning.
Be prepared to face charges pursued by the state
If a crime has been committed, even if the victim doesn’t want to press charges, the state can still choose to pursue charges.
For example, in 2015, a 16-year-old boy jumped on the hood of his friend’s Jeep to make her laugh. The car was still moving, and the boy fell, hit his head, and was partially run over. He suffered severe head injuries and two punctured lungs. He was on life support for a day before his parents decided to pull the plug. His parents didn’t want to press charges against the driver, but the authorities did.
Be prepared to hire a lawyer before you get sued
You don’t need to keep a lawyer in your back pocket, but you should be ready to call one on a moment’s notice. If you don’t have a lawyer, find local attorneys who practice specific areas of law that might affect your business. Make a list of contacts organized by what they practice and make that list accessible. Don’t wait until something happens. If you are in an emotionally charged situation in the future, you won’t be able to think as clearly and rationally as you can when you’re in a neutral state of mind.
Be prepared to negotiate a settlement
Most cases settle out of court because the parties involved want the quickest resolution. During settlement discussions, lawyers from both sides get together to come to an agreement for fair compensation. This is true across a variety of cases including labor law violations, personal injury claims, and class action lawsuits. You’ll be asked to accept or reject a settlement offer. Don’t be too picky, though. If you hold out for more than what’s fair, the case could go to trial and become more complicated.
Some claimants will attempt a settlement negotiation with your insurance company first. Legal experts will tell you that insurers often deny liability in personal injury cases and refuse to settle. Insurance companies are for-profit corporations and are protecting their profits. A claimant is more likely to be picky with settlements offered by an insurance company when they know they can hire a lawyer and possibly get more compensation.
Be prepared to pay for damages
A settlement doesn’t let you off the hook financially, but it significantly mitigates the risk of a higher judgment. Judges sometimes impose hefty fines and penalties on businesses to teach them a lesson if what they’ve done is out of line.
Don’t be consumed with winning. Be happy if your case settles out of court. Trials are expensive and time-consuming, and can damage your reputation even when you win.
When it comes to blogging and content marketing, you obviously want to use the most modern tools available at your disposal. Because everyone else is going to be attempting to use these to their benefit, it only makes sense that you want to figure out the latest tips and techniques to add to your success as well.
In particular, four different ways that you can approach the most modern tools include looking at Facebook ads, Twitter threads, Instagram feeds, and automated optimization tools. By taking on any combination of these, you can drastically improve your overall blogging and content marketing projects and increase your conversion rates. [Read more…] about Blogging and Content Marketing: Modern Tools At Your Disposal
No one can deny the importance of social media in today’s business marketplace. However, just because this is a known factor in success, it doesn’t mean that everyone knows how to use it properly, and it doesn’t mean that after you do learn how to use it properly, you can stay in that position without being extremely flexible when it comes to new techniques and processes.
A few tips that you can follow to make sure that you are business stays within current social media parameters of success include making sure that you understand that size matters, consistency is key, shortening your feedback cycles is important, narrowing your focus almost always helps, and remaining flexible with the times is also going to give you a competitive advantage. [Read more…] about Tips For Choosing Your Social Media Marketing Goals
As you start ramping up your blog content, the natural next step is to look for ways to increase your traffic. Obviously, you can start doing things like building an advertising campaign or starting a SEO campaign. But for new bloggers, it’s important to optimize their blogs by using free or low cost resources. There are many tools that can help bloggers increase their traffic and be more productive. Here is a list of some of the best tools that are available.
1. Yoast SEO
Yoast SEO is a WordPress plugin that optimizes your pages for the search engines. The main benefit of Yoast is that it will help you optimize your meta description and make sure that your target keywords are being used effectively. But there are many technical features that also help you with the search engines. For example, it sets up canonical URLs so that you don’t get hit with a duplicate content penalty. It helps you set up internal links that connect relevant content together. You’ll find all the features you need to make your site search engine friendly. [Read more…] about Tools to Best Increase Your Blog Traffic
One of the more successful things that a blog can do is give advice or provide information about a topic. And as a matter of brand trust, if you discuss content that isn’t necessarily directly related to what you’re selling, then people will begin to come to your site for reasons other than just that they want to buy something. And that can give you a lot of advertising power eventually!
So a few blogging tips so far as that realm would go, would be that you could consider giving advice about new hiring practices, or the latest products on the market in certain industries. Or, you could answer questions that people local to you might have. And during these advice blogs, be sure to stick with appropriate language and exercise caution about claiming you’re an expert, and you’re good to go! [Read more…] about Blogging Tips: Giving Advice and Providing information
One technique for marketing yourself, your company, or your brand, is to turn the tables and specifically make some of your content about the person seeking help, information, or answers. In other words, instead of saying ‘here, I’m selling this thing’, you adjust the framework to say, ‘here, these are ways that I can help you’. The information provided will essentially communicate the core message the same, but the packaging will be structured in a way that people can come to their own conclusions about your services based on their needs, rather than matching it the other way around.
You can look at four examples of this specifically, including your ability to market yourself in terms of help for medical problems, education, social issues, or private issues. Regardless of your industry or what you’re selling, there are almost always ways to incorporate these ideas into some of your content. [Read more…] about Incorporating Help Services Into Your Marketing Plan
Nowadays, more and more entrepreneurs are setting up their online stores. This is because of the growing number of people who are getting online. As a result, more and more people are making most of their purchases through online stores. This phenomenon is what attracts many entrepreneurs and digital marketers to enter the world of e-commerce.
Venturing in e-commerce business is daunting. Although the growth potential is high, the responsibility is big. A new e-commerce store is not enough to generate revenue. Just because a site is up and running doesn’t mean its traffic is guaranteed. It entails improvement and promotion. The challenge is to keep up with competition as there are many e-commerce stores you can find online these days. [Read more…] about 5 Ways to Increase the Revenue Potential of Your New Ecommerce Store