There are many different reasons to have a blog. You could be promoting some aspect of something that you or your company is a part of. You could be sharing information with friends and family. And there are a million other things you could be doing. But, something else you could be doing, is making money from it!
And so where can this extra value come from? Check out the five tips below to get a few tips and suggestions, within the categories of learning to use AdWords, optimizing the balance of quality and quantity, paying attention to SEO factors, looking for organic advertising opportunities, and preparing to use words wisely in your posts.
Learn To Use AdWords
If you don’t know what Google AdWords is, and you have a blog, then now is the time to find out. It’s essentially a system of advertising that responds to market values and is married to the concept of Google’s income levels themselves. The more you know about the process of bidding and investing on certain words and terms, the more you can get back out of the process.
Optimize the Balance Between Quantity and Quality
There are always the people in the blogging world who are going to either push the extremes of lots of quantity or just always top quality, but less often. However, the right balance is going to be in the middle of those. Poor quality articles and posts are going to turn readers off, but if you don’t post enough to keep people interested and coming back, that’s going to prevent you from achieving maximum success as well.
Pay Attention To SEO Factors
If you have a blog, you need to understand SEO. Even at a basic level, it isn’t going to change the essence of your content that much, but rather just suggest to you different ways of linking to information, and the right keywords and format to use when doing so. Even simple steps will make a huge difference in traffic amount.
Look for Organic Advertising Opportunities
In today’s blogging best practices, there’s also the chance to use organic marketing. Basically, you’re either going to have your site appear naturally in someone else’s expression of something, or inside your site, some other product or service will appear naturally, and there is payment, though not necessarily money-based, involved both ways for the opportunity.
Prepare To Use Words Wisely
Finally, a mistake many bloggers make is to try to use bigger, more, or more difficult words in the posts to try to prove themselves. This often backfires, as it can confuse some people, and then also more intelligent people realize that it’s actually more difficult to use simpler words more effectively.